BuzzSumo: The Heavyweight of Content Discovery?

Before we get started, I have a confession – I was initially a little reluctant to write this review, because BuzzSumo has become nothing short of my secret weapon when it comes to keeping on top of what's going on in our industry. It's so good, it's revolutionized how I create, share, and read content relating to SEO, PPC, and Internet marketing.

Something else I want to point out before we go any further is that this isn't a paid review, and I have no relationship to BuzzSumo other than the fact that I'm an enthusiastic user. Now that we've got that out of the way, let's dive into why BuzzSumo is such an awesome tool and why you should make it a part of your Internet marketing arsenal.

Real Insights

I'm always on the lookout for new tools that will help me do my job more effectively, and BuzzSumo more than fits the bill. But what is BuzzSumo, and what does it do?

Simply put, BuzzSumo is a Web-based software program that trawls the Web for content based on search queries, and provides you with lots of interesting data based on your results. I use BuzzSumo for three primary tasks:

Discovering hot new industry topics and interesting news.Identifying key influencers in my industry for networking purposes.Researching other websites.

Let's look at each task in a bit more detail.

Content Discovery

Content curation can be kind of a pain. Even highly customizable services like Feedly can be difficult to use, especially if you don't have all day to sit around reading articles and news stories.

With so many sites republishing the same old stuff, I need to know which articles are worth reading, and fast. BuzzSumo makes this easy.

First, simply enter a topic in the search field. For this example, I chose "PPC" because that's the nature of my business. You can also filter your results using the list of content types listed on the left.