Mobile use is such a part of our lives that 73 percent of people admit they would feel panicked about losing a phone. Mobile use is a pervasive habit for our society- across search, shopping, and social networks.
Consumers spend more than 15 hours a week on mobile sites and apps, a year over year mobile use has grown 25 percent, according to Google. Just as marketers switched from print to television advertising, many marketers are emphasizing a mobile presence for their online store.
Should You Set Up Mobile Ads?Mobile is big, and getting bigger. But are mobile search ads a good investment for your site?
Below are three questions to ask to help your determine your potential for mobile success, and analytics reports you can run to help answer those questions.
1. How Much Traffic Comes to Your Site From Mobile?How many of your users are actually coming to your site using a mobile device? Depending on your site and consumer base, this answer will vary widely.
If your client demographic is older, you may have very few mobile visitors. Younger shoppers, or a more tech savvy audience will inversely be more likely to browse and purchase using mobile. Don't assume your site visitors are or aren't visiting on mobile. Look at the data first.
To determine how much of your site traffic comes from mobile, run a device report in Google Analytics. To do this, login to Analytics and select mobile in the left navigation under Audience. Click overview to view the mobile sessions, users, and other user traffic information for mobile:
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